How to Start an Online Facebook Business in 2025

A Step-by-Step Guide on How to Start an Online Business in 2025

By: Kaith Tabaquero | April 14, 2025

I started my e-commerce store with $30 in my bank account with zero knowledge about the products.

Here it is now:

Facebook business page that started back in 2022. Selling across the Philippines bamboo furnitures and bahay Kubo a movable bamboo houses for every Filipinos.

Introduction

• Brief introduction about the blog post

• Why this topic matters in 2025

• Who this guide is for (side hustlers, aspiring entrepreneurs, work-from-home seekers)

• Personal story: How I started my Facebook business in 2022 with almost zero capital. Check out my Facebook business page for more 👉🏻 De Vera Bamboo Crafts: www.facebook.com/deverabamboocrartfs/

• Step-by-step guide on how to start an online business in 2025

• Quick motivational note: Yes, it's possible to start small!

Step 1: Mindset Shift – Yes, You Can Start With Almost $0 Money

• Debunking the myth: "You need big capital to start"

• Real talk: Capital helps, but resourcefulness wins

• Leverage skills, community, and what's around you

  
  

Step 2: Finding The Right Product To Sell

📍A. Start With What You Have

• Ask yourself: What can you make, do, or sell right now?

• Ideas:

  • Old clothes, shoes, etc.

  • Refurbished home items

  • Handmade crafts or art

  • Backyard goods (e.g. plants, flowers)

    
    

💁🏻‍♀️ B. Create Your Own Product

• Tap into skills or hobbies

  • Can you cook, bake, draw, or photograph

Tip: The simpler the better. Making a low-cost and easy product is good.

🌍 C. Think Local First

• Check your local area for existing unique products

• What are the "hidden gems" of your community?

In my local area were: Manufacturing of bamboo furnitures and bahay kubos (bamboo houses) and the sweet carabao mango

🔍 D. Identifying Local Pain Points

• What's missing in your area?

• Can you solve a local problem with a local product?

🛍️ E. Go Product Hunting

• Where to look:

  • Public markets, pop-ups stores, "tiangge"

  • Facebook Marketplace, carousell, buy & sell groups

  • Conversations with neighbours and sellers

📊 F. Use Online Tools

• Google Trends to spot demand

• Facebook Audience Insights to check interest

• TikTok Shop to find trending products not available locally

Step 3: Setting-Up Your Online Shop On Facebook

💻 A. Create a Facebook Business Page

• Step-by-step on how to create one

• Tips for naming your store

• Add a good profile photo & banner

• Set up business details: description, contact, category, etc.

🏷️ B. Upload Your First Products

• Use clear photos (mobile phone is enough!)

• Add pricing, description, and basic info

• Tips for writing attractive product descriptions

📞 C. Setup Messenger / Contact Options

• Enable instant replies

• Use Messenger for fast communication (💡tip: Replying as fast at 3-5 minutes when customer first replies, will improve their attention and most make them buy)

• Connect WhatsApp if available (this is usually more convenient for customer's living abroad)

  
  

Step 4: Start Marketing With Zero Budget

📣 A. Share to Facebook Buy & Sell Groups

• How to find active local groups

• Sample post template

👭 B. Ask Friends & Family to Share

• Word-of-mouth marketing

• Build first trust and engagement

🧠 C. Post Content That Educates & Sells

• Mix product posts with educational/inspiring content

• Behind the scenes, how it's made, customer stories

🎥 D. Use Facebook Reels & Stories

• Free, organic reach

• Quick tutorials, product highlights, testimonials

STEP 5: Handle Orders, Shipping & Payments

📦 A. Simple Order Taking System

• Use Messenger or Google Form

• Keep a manual order list or Excel tracker

  
  

🛵 B. Fulfill Orders

• Coordinate deliveries via Lalamove, Grab, or meetups

• Tips for packaging on a budget

  
  

💰 C. Accept Payments

• GCash, bank transfer, or COD (cash on delivery)

OR

STEP 5.1: Start Running Your Facebook Meta Ads with/ $ 0 Money Upfront

Yes! It is possible to run an ads on Facebook if you do have $0 money. Searching online will tell that you cannot run Facebook Meta Ads without money, but it is possible to run paid advertisements until you reach your payment threshold or for my experience three years ago, I was being charge once a month, until it became every 16 days.

Know more about running Facebook Meta Advertisement in the next blog post.

STEP 6: Grow & Scale Your Business

📈 A. Reinvest Small Profits

• Buy more stock

• Improve packaging

• Boost Facebook posts

  
  

🤝 B. Collaborate with Local Suppliers

• Partner with artisans or small producers

📸 C. Put Out More Contents

• TikTok- the best way to put out products out there is to post it on TikTok and reach your audience!

• Instagram- upload more reels and stories about your product

• Facebook- post more raw contents, this builds trust and legibility to your customers

Do not try to perfect it. Just upload videos or contents about the product, educate the audience about it. Yes, putting out quality contents out there is the best thing to do, but let us not beat ourselves up, it is hard to run an e-commerce store doing everyting especially on your own.

LOOK 👀:

A sample of raw contents that are being posted on Facebook page.

No edits, just a background music. People especially in this specific industry try to trust more raw and no edit post. It proves legitimacy and. authenticity. And hey! This page has earned its way to be eligible for earning stars and collecting money from fans.

Motivation note?

Hmm... I should say: It is possible and millions of people are doing it properly. It is time for you to start doing it and start earning your first online.

Conclusion

• Recap the main steps

• Reassurance: Start small, stay consistent (looking for customers)

• Encouragement for beginners: It's not about having more, it's about using what you already have

Bonus Section :

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Learn from me! Drop me an email below and I'll teach you how for FREE 👇🏻👇🏻👇🏻